Dear !fullname,

I am very pleased to announce the re-launch of my newsletter and I am confident this newsletter will go a long way into supporting your business (or aspirations to start your own business).

In this e-newsletter you will immediately access powerful marketing tools and tips to develop your confidence to sell more of your services and products, as well as maximize the potential of your staff.

The topics covered are wide ranging incorporating business skills and personal development. The aim is to ensure that you fully grasp that their is a direct correlation between business success and personal development/business skills.

It is always an oversight when entrepreneurs downplay the impact of their own personal development and dare I say their staff, on their overall business performance. The two are intricately intertwine and any shortcomings in one will dampen the temperature on the other. Enjoy your reading and let me have your comments.

Marketing Tips – Boost the
bottom line of your business

As a consultant/coach, and approved by many of the business support agencies across the UK, I am privileged to work with many businesses as well as learn new systems and tools that improve the top and bottom line of real businesses.

Many of the tips I share in this newsletter can easily be adapted to fit your own business regardless of your industry. I am sure by now you would know that marketing and sales are the lifeblood of a business. But ultimately sales without profits and hard cash in the bank account will send your business to the gutters.

It is true that without any cash a business will not survive, hence the famous adage ‘Profit is fantasy, cash is king.' With this in mind, lets us look at some of the basic things you can do in this economy to jump start your marketing and sales effort.

Next issue I will cover tips on improving your cash flow.

1. Ensure the products you are selling is in demand and that you are clearly focusing your client's attention towards the benefits your products offer as opposed to the features of your products. Remember, when you buy a drill from a merchant what you really want is a hole not the drill. The drill is just a means to an end. So check how you are selling your products. Are you selling benefits or are you selling features? Benefits focus on the customers where as features bring the focus of attention on you. Remember, the customer does not care about you, they care about their needs being met.

2. Align your business with the needs of the market. Sell what the market is willing to pay for not what you think the market should pay for. Just because your business has been selling to one particular market in the past twenty years does not mean it should continue to do so in the future when the market has clearly changed. Marks and Spencer learned this lesson the hard way. I met a business recently who after being in business selling successfully to the private sector has to rethink their strategies when the private sector stamp down on their spending. Guess what? Suddenly the public sector market becomes attractive. Be flexible and make adjustments.

3. Develop a database of prospects and customers and stay in touch with them. There is a lot of CRM systems in the market. You are spoiled for choice. Remember, the money is in the database list and the more you interact with your list the more they are likely to remember you and your service.

4. Sell more products to your existing customers and new one by adding to your menu on offer. Your backend product lines should be developed so that you increase the spend per customer and grow your business geometrically. This is how Jay Abraham puts it in his Extraordinary Marketing System; move away from linear marketing into the world of geometric marketing.

5. Offer loyalty discounts or coupons to stimulate purchase and do so consciously and with care. You want to ensure that your discount program will not jeopardize the financial viability of your business as some businesses have sent themselves down the drain offering discounts at the expense of viability. Remember, sales revenue and profitability are not the same thing. Check my book on this topic and learn more.

6. Invest in training your staff so that they will improve productivity and customer satisfaction/ retention. This is not a time to cut back, this is the time to think and act creatively.

7. Inspire prospects and customers to buy from you through gathering and publishing testimonials from past and existing clients. Be sure to ask satisfied customers to offer you testimonials and to do so honestly. To boost credibility, make sure you add the name of the person, their email address and/ or business name next to the testimonial- Put these simple tips in place today and I guarantee your business will start generating more sales and profit.

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Tips From Three Millionaires on How to Build a Successful Business

Grow Your Business- Marci Shimoff, Kristin and David Morelli reveal their secrets.

These three powerful individuals all came from humble beginings and build their business into a multimillion empire. All three are now working together and are revealing their secrets to entrepreneurs who aspire to learn proven strategies for business success.

You will be amazed what you will learn. It is not very often that you get this type of opportunity to link up with successful individuals with authenticity and credibility like Marci Shimoff, Kristen and David Morreli.

Listen to what Marci said in the video which you can access through the link below. Did you know that happy people earn one million dollars more than saddos over their lifetime? Click the link below now and find out more.

Watch Video Now »

Feng Shui- Does it Work

You may have heard about feng shui and you may be wondering what it is. Well, recently, I met with Diamond Feng Shui Marie Diamond, while she was in the UK. Marie by the way is one of the stars in the film ‘The Secret.'

My meeting with her lasted for one hour and I have to say she blew my mind and took me to a new dimension. I had no idea that our success is a function of our heavenly luck (33%), earthly luck (33%) and environmental luck (33%) until I met with her. Marie says, "if you can manage to score 20% at each level, you are on your way to success."

Many people are stuck because they do not fully comprehend these different dimensions of the human race and I shall be bringing more information and tips about Feng Shui in my future newsletter. Did you know that your physical environment can impact the level of your productivity?

The more clutter your environment, the more stuck and unclear you are about your life. If you are experiencing stuck in your life, you may want to quickly check if you have clutter in your house or office space. The immediate action you can take is physical space clearing.

Clear all the clutter from your house and I mean all the clutter, then observe your feeling in the environment; you will begin to experience a shift in your energy space and a sense of clarity and strengths.

Until the next issue, stay tight for more Feng Shui tips. Do you want a better relationship, money and health? Check out this column in November.

The Secret to Attracting
Money By Joe Vitale

Shhh! Here’s the REAL Secret to Attracting Money!

Joe Vitale released his third Nightingale-Conant audio program early this year, called ‘The Secret to Attracting Money.’ Of course, you already know that like Marci Shimoff, Joe was one of the teachers in the movie the Secret. There is no question that there are some financial issues needing to be resolved, and they will be.

But, this is nothing new. We’ve survived the Great Depression (when times were far worse) and twelve recessions. We can handle this one, too.

The truth of the matter (that the media never tells you) is that there are money making opportunities in every challenge. Even today’s recession.

For instance, someone right now is becoming wealthy by seeing a problem as a product. Did you know many people are buying stocks at unheard of prices and selling them for huge profits right now and every other day?

Did you know people are buying up real estate at ridiculously low prices and holding it for the next boom?

Many people are taking advantage of their recent job loss and starting new businesses at a record pace – finally doing what they love.

In fact…if you are feeling like a victim of today’s recession or the negative media – let’s turn that around right now.

Here’s what I want you to do...

1. Choose one of the fear-based messages currently being relayed in the media. (Just turn on the news and you’ll find one instantly).

2. Then write down some creative ideas that might be money making responses to the “apparent” challenge.

It may take some time – but you can do it. In fact, in Joe’s new Secret to Attracting Money program he has cleverly and carefully addressed this issue under the section, "How to Make Money In Any Economic Climate."

When you listen to this one section alone you’ll see for yourself how easily you can make money starting right now, wherever you live.

Read more »

Win up to $150
Suits and Fragrances

Participate in our Monthly Competition and win up to $150 suits and fragrance.

I am sure you would like to know how you can enter this competition. It is simple. You simply have to invite up a minimum of 10 people to sign up on our Reward Program, that's all it is. The winner is the person with the highest number of referees.

All you need to do is spread the word about our products in BSSRetail.Net » and CheapWholeSaleShop.Com » Ask them to sign up on either mailing list and mention your name when they do so. At the end of the month, the winner will be announced.

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About Sheila Elliott

Sheila is the founder of BSS Management Consultancy and BSS USA Inc. She is also the author of My Business Is My Business-Learn How to earn a fortune, endorsed by Mark Victor Hansen, International New York Best selling Author and co author of the Chicken Soup Empire.

To have a sneak preview of this book, visit...
http://www.businesservicessupport.com
/business_startup.php

Sheila trains, coach and consult small business owners and aspiring entrepreneurs in business management and personal development skills. For specialist advice in home business opportunity, business start-up and growth, contact Sheila by email Sheila@businessservicessupport.com or call her office at UK- 0845 226 4315 or USA 302 724490

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