The course is designed to provide participants with the tools to put together a compelling business plan to realize the vision and mission of a real business. Day one of this course does covers all aspects of business planning except financial forecasts (i.e. profit and loss forecast, balance sheet forecast and cashflow forecast). Whether you are just starting your business, looking for finance to fund your business, this course will help you to achieve your goals.
Participants get to learn:
1. Why have a business plan & misconception of business planning
3. Differences between strategic planning and business planning
4. Strategic planning in action using different models
5. Scope and contents of a business plan
6. How to clarify your vision and mission and put together your vision and mission statement
7. How to develop corporate strategy and business goals
8. How to identify target markets and their buying criteria so that you can put together an effective strategy to serve their needs
9. Defining and clarifying your products features and benefits as well as your pricing strategies
10. Using PEST Analysis and Porters 5 Forces to analyse your external operating environments
11. Determine indirect and direct competition and put together a unique selling preposition
12. Exploring and identify gaps in your business model for action plan
13. Identify and evaluate SWOT analysis and put together milestones
14. Risk assessment and develop risk management strategies for business success
15. Understanding marketing mix and put together effective marketing strategies and marketing plan.
16Tips for presenting your business plan effectively to funders |
